In this society we are all trying to be different from the rest of the world. It’s funny that we humans are more similar to each other than we all think. For example, if we (have to) meet a person we don’t know, it is likely that we are trying to get more information about the person in front of us. Think about it yourself: if you meet a nice boy or girl in a club, you’ll ask how old he or she is, what she does etc.
Researchers have discovered that the more humans know about each other, the less uncertain they will feel about each other. And if you feel more certain, you will like that person more. This phenomenon is called the Uncertainty Reduction Theory. It is assumed that people will always try to find out new information about people they are interested in but don’t know. This can be done by simply asking (think again of that attractive person you met in a club), but also active strategies like visiting someone’s webpage can be used for this purpose.
In regard to the reduction of uncertainty, people will act predictable and move true certain stages. When strangers meet for example, the entry phase starts. In this phase you greet someone (‘Hi, how are you?’). In the personal phase, people exchange personal information (‘How was that party you went to last night?’). This phase is more likely to occur after several meetings, but that is not necessarily. The last phase is the exit phase, in this stage people decide whether they want to continue the contact or not.
I recently found out that even in a close relationship with your friend or partner, it is still important to reduce uncertainty. In this cases, only the interactive strategies like directly asking what he or she has on his/her mind will work. If you know why your friend or partner behaves like he/she does, you will have more certainty which makes you more confident in a relationship, despite of all differences you might see.
So there you have it again: humans are more similar to each other then they think they are.
Another major aspect to reduce uncertainty is speaking each other language, either literally or figuratively. The hilarious video beneath shows what can happen if you don’t speak each other’s language literally. I suspect that the captain of the ship won’t be too happy with this coastguard…